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Module 1: Marketing Fundamentals
Understanding the modern funnel, target audiences, and positioning.
Programme Details
Digital Marketing + AI
Learn to grow brands, run campaigns, and generate revenue online with AI-powered marketing systems. Start freelance marketing work or run campaigns for SMEs.
About this Course
What you will learn
- Social media growth strategy
- Facebook and Google ad fundamentals
- AI content generation workflows
- Funnels, conversion tracking, and optimization
Skills you will gain
Performance MarketingMedia BuyingConversion Rate OptimizationCampaign Strategy
Tools you will learn
Meta Ads ManagerGoogle AnalyticsChatGPTCanva
Specialisations / Modules
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Module 2: Meta & Google Ads
Setting up paid campaigns, targeting, and analyzing ROAS.
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Module 3: Organic Growth & AI Content
Scaling organic traffic rapidly with AI-generated assets.
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Module 4: Analytics & Optimization
Tracking user behavior and adjusting campaigns for maximum impact.
Career Path
After graduation you can work as...
Enrolling in and finishing this course opens doors to several high-demand roles.
Digital Marketing Specialist
Potential:Ksh 35k - 75k / mo
Performance Marketer
Potential:Ksh 50k - 110k / mo
Growth Hacker
Potential:Ksh 60k - 130k / mo